Top 5 Consumer Finance Apps on iOS in the UK - Q2 2023

In the second quarter of 2023, the top 5 consumer finance apps on iOS in the United Kingdom showed varied performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at their metrics:

Emma - Budget Planner Tracker experienced a dynamic quarter. Weekly revenue peaked at approximately $27.4K in the first week of May, followed by a noticeable drop but ending strong at around $23.9K in the last week of June. Weekly downloads fluctuated, with a notable high of 8.2K during the week of May 29. Active users varied modestly, starting at 87.9K and ending at 83.1K.

Budget Planner l Snoop Money saw a steady revenue performance throughout the quarter, with weekly revenue ranging between $1.6K and $4.1K, peaking in early April. Downloads were consistent, with weekly figures hovering around the 2.4K to 3.3K mark. Active users maintained stability, starting at 39.2K and ending slightly higher at 37.6K.

YNAB reported modest but steady revenue, with weekly figures between $1.8K and $2.8K. Downloads remained relatively low but stable, with a peak of 496 in late April. Active users showed little fluctuation, maintaining around 1.5K to 1.6K throughout the quarter.

Moneyhub: Smart Budget Planner exhibited consistent revenue trends, averaging around $1K weekly, with slight variations. Downloads were relatively low but stable, peaking at 580 in early April and ending the quarter at 421.

Splitwise demonstrated strong performance in downloads and active users. Weekly downloads saw a significant peak at 16.1K in the last week of June. Revenue remained stable, averaging around $900 to $1.1K weekly. Active users consistently grew, reaching nearly 30K by the end of June.

These insights are derived from Sensor Tower's data. For more comprehensive analysis and trends, visit Sensor Tower.